Tracy Fullerton

University Southern California

Vice President

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Tracy Fullerton, M.F.A., is an experimental game designer, associate professor and chair of the Interactive Media & Games Division of the USC School of Cinematic Arts, where she directs the Game Innovation Lab. This design research center has produced several influential independent games, including Cloud, flOw, Darfur is Dying, The Misadventures of P.B. Winterbottom, and The Night Journey, a collaboration with artist Bill Viola.

 

Tracy is the author of “Game Design Workshop: A Playcentric Approach to Creating Innovative Games,” a design textbook in use at game programs worldwide, and holder of the Electronic Arts Endowed Chair in Interactive Entertainment. Recent projects include Participation Nation, a history and civics game funded by the Corporation for Public Broadcasting and developed in collaboration with Activision-Blizzard and KCET; Collegeology, a suite of college preparation games funded by the Department of Education, the Gilbert Foundation and the Gates Foundation; and Walden, a simulation of Henry David Thoreau’s experiment at Walden Pond which is supported by an NEA arts in media grant.

 

Prior to joining USC, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance’s games included NBC’s Weakest Link, MTV’s webRIOT, The WB’s No Boundaries, History Channel’s History IQ, Sony Game Show Network’s Inquizition and TBS’s Cyber Bond.

 

Before starting Spiderdance, Tracy was a founding member of the New York design firm R/GA Interactive, Creative Director at the interactive film studio Interfilm and a designer at Robert Abel’s early interactive company Synapse. Tracy’s work has received numerous industry honors including an Emmy nomination for interactive television and Time Magazine’s Best of the Web.