Lissa Holloway-Attaway is an Associate Professor in Media Arts, Aesthetics, and Narration in the Division of Game Development within the School of Informatics at the University of Skövde (Sweden). She is the leader for the GAME (“games, art, media, experience”) Research Group, and she teaches in the games and Informatics education, from undergraduate to PhD levels. Her background is in theatre performance, literature, and digital culture/media studies, and she works across many digital media forms, from digital art, to electronic literature, and games, with a focus on socio-cultural systems, inclusive design, and user engagement. Her creative and critical work has been published, exhibited and performed in a number of International venues. Her current research is focused on emergent media experiences (AR/VR/MR), interactive digital narrative, sound-based digital interactive experiences/games, digital cultural heritage games, and environmental feminist posthumanities. She is also the Co-Editor in chief for the journal gamevironments and Editor for the Routledge Book Series “Critical Studies in Video Games and Culture,” where she supports publications in innovative game research.